Behind the Lens: Product Photography with Purpose 

One of the most interesting parts of my work has been photographing freshly harvested, hand-trimmed cannabis flower. Each session was a creative challenge — every flower had its own look, texture, and personality, and I always had the fun (and responsibility) of choosing the best one to represent the entire harvest.

Using a lightbox setup, I focused on capturing the detail and craft that went into each plant. These images were later used across menus, social posts, emails, in-store signage, and website banners — helping bring each product to life visually before a customer ever held it in their hands.

It’s been a rewarding process to combine photography, design, and storytelling — showing how thoughtful presentation can elevate a brand and connect people to the products behind it.

Check out some of my favorite shots and project highlights on my portfolio site — each one tells a little piece of that creative journey.